Bizlink's charity 31-hour ultramarathon with Dr William Tan had seen dismal sign up rates since its call for participants in December 2017. Our job was to create an easily shareable video that would inspire people to sign up for the event and donate to Bizlink.
The event was a success, with our videos managing to increase participation by 20%. A total of $38,000 was raised to support Bizlink's operation costs and beneficiaries.