INSIGHT
After missing out on CNY for 2 years, people were eager to make the most out of it in 2023.
And with PayLah’s eGifting and QR angbaos, it’s easy to dial it all up to 11 and have the greatest CNY ever.
THE CAMPAIGN
Turn up the huat with DBS PayLah! Digital Gifts.
What do you get when you mix popping and locking, flying Mahjong tiles, a dancing bunny and the most Huat mix of DJ Snake and Lil Jon’s hit ‘Turn Down For What’?
A lot of fun, that’s for sure.
Creative Director: Mavis Neo
Copywriter: Shahrin Izhar
Art Director: Kimberly Ang
Creative Assistant: Lorreign Foo
Producer: Insyirah Abdullah, Stephenie Lee
Director: Salihin Ramli
Production House: Abundant SIngapore