http://www.kimberlyang.com/work daily 0.75 2021-01-04 https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561304859661-7FQXVNA8LOEW6ZH86RB9/18013542_1870330876568561_6334188171521163264_n.jpg Work - Dolex Colombia "Some dramas can be cute. But there's nothing cute about fever." The aim of the campaign was to re-establish Dolex Ninos as the go-to medication for children’s fever in Colombia. https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561275320039-R0X4T2UEIWUXPDDGNDQ7/Shopper_KV-01-lite.jpg Work - Shopper Key Visual We created this Shopper key visual for the Colombian market’s campaign, which was based around the idea that some kids’ tantrums or ‘drama’ can be cute, but never when it comes to fever. https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561278692863-KSAPNINP140E2UZO1IEV/Store-Mockup-Parasite+2.gif Work - What the campaign looks like in-store: Parasite https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561278852142-1PHGTHD20VXJXAV1LLPY/Shelf+Frame-02.jpg Work - What the campaign looks like in-store: Shelf Frame https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561304667538-LNUWP3KYBOCT26CYZJX2/Overnight-responsive-banners-mockup.gif Work - Targeted Digital Banners We will retarget users who have interacted with Dolex’s social content on Instagram or Facebook and are searching for child fever solutions with their nearest available Dolex stockist. https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561311217196-LRM9SRAP0NQIXZEVPL16/Web-04.jpg Work https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561308653095-KXF57A3Z9OJ6BUKQQLZC/Activation_Skin-Invaders-1.jpg Work - Concept Art: Touchscreen We conceptualised the gaming experience based on a simple shoot-em-up mechanism. Initially, we proposed a touchscreen surface for the gameplay as it required less space in-store. https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561296200137-G1Q89FJVTJ6JEO1C3MJA/Concept-Game-01.jpg Work - Concept Art: Kinect Eventually, we landed upon Kinect gameplay where the player would use their body movements and skin immunity to kill off germ enemies. At the end of the game, they would receive a discount voucher reward based on their game performance. https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561280478094-XQ9Q58DB7JSRCQL4PP2I/Activation_1_17+Dec_1.jpg Work - Bonus: Reactive Screen Concept As initial exploration, we also conceptualised a reactive screen booth that showed how skin immunity was the first line of defence against germs. But with Lifebuoy, germs were more powerfully dispersed through the combination of skin immunity and Lifebuoy’s Activ Silver technology. https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561280486429-AW9T5BH6ZWAXIV98O5GV/Activation_1_17+Dec_2.jpg Work https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561280493212-RPWG66AP981CI1TYAK16/Activation_1_17+Dec_3.jpg Work https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561280497843-LR8K416M7OOUUJ84KANK/Activation_1_17+Dec_4.jpg Work https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561298942201-0XHG7VC97I62GCO5FKZO/Web-05.jpg Work https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561298276396-C7CX7E14J2W8XM36JTHZ/V2-L-GE2.gif Work - Magic Mirror Gondola End Animation https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561297025883-ZURO0LEQKP4IGAXYAYSB/V2+L+GE+6.png Work https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561297039221-HOARNPGE8AT7UGP3JR3M/V2+L+GE+4.png Work https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561310467833-GDVR9JB00R60TQA77BY2/GE_Sketch-1.png Work - Initial Concept: Germ Projection Bathroom-themed gondola end with an interactive tap, where placing one’s arm under the tap initiates germ animation projections on the arm. https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561297054583-FIN7UZ42TKV72XHNKOKK/Revolution+Show_Lifebuoy_16+Sep.001.jpeg Work - Initial Sketches Product shelving was colour-blocked to differentiate body wash and hand soap ranges. https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561298401329-YP3MG3VV0MLN497ZLAJ0/GE+R2.png Work - Initial Sketches - Round 2 The client liked the overall structure and interactive element, but wanted the glorifier to showcase its Activ Silver molecule chains and represent their protective function against germs. https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561306482529-A6LV7ELWFUFXXZS1VU8P/MILO_APP+STB_ver4-1.jpg Work - Milo Champ Squad Milo was re-launching Milo Champ Squad, a holistic sporting program aimed at teaching children to master fundamental motor skills. As part of the initiative, the Milo Champ Squad band, their branded fitness and activity tracker that synced with the Milo Champ Squad App, would be sold online and bundled with Milo tins in-store. I was tasked with creating packaging for the band and its bundled Milo Tin. https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561305447752-YZN3EW2QC3W3HURN18FY/rectangle_box_air_frontviewFront.jpg Work - Front https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561305461320-4JQ6O30DD6M7UGDUMYG9/rectangle_box_top_2Front+1.jpg Work https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561305472842-6SULCWQ6HIOFXX8LEC5R/rectangle_box_top_2Right.jpg Work - Left https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561305448158-NZOCZHUQBD6TLXAAKUPD/rectangle_box_air_frontviewBack.jpg Work - Back https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561305461323-2C3YS8GCJHFF8K1AVU82/rectangle_box_top_2Back.jpg Work https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561305472226-YDZZDSKYMY9YPS402PI6/rectangle_box_top_2Left.jpg Work - Right https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561307276953-DEDCH27UKW9RDLMWNHHS/Brochure+Mockup-01.jpg Work - Band's Instructional Leaflet https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561307279747-CL145A4B1QCP5FT6ZYV9/Brochure+Mockup-02.jpg Work - Band's Instructional Leaflet https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561307284559-7SUNH2FI921LPKMJNBOX/Brochure+Mockup-03.jpg Work - Band's Instructional Leaflet https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561307283453-IJN8GOQ9BJ505H3TXQ82/Brochure+Mockup-04.jpg Work - Band's Instructional Leaflet https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561306519333-W3NTIVPAL47K9NEKRODE/Tin+Mockup-2.jpg Work - Milo Tin Bundle Packaging https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1519477947565-2KKVAJ7LKTM4XR5501AO/FIT-Main.jpg Work https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1519564458881-DKX4KH1BPM3Y9KVX9XDY/Bizlink.jpg Work https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1519612400672-IUUBHTS4LVKXYOM51WQG/Baygon.jpg Work https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1519568823592-337LVQ36JU3FRFINQUMG/rhino.jpg Work - Brief: African Wildlife Foundation Vietnam is the world's single largest destination for illegally poached African rhino horn ('Sừng tê giác') due to its supposed property of curing cancer. Create an ad to correct Vietnamese consumers' misbeliefs. https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1528449723045-A7PY8BROTSEUVHQIPSYQ/image-asset.jpeg Work - Adidas Spark - Future Lions 2018 Problem The onset of the Open Door Policy and rapid development of rural economy in China has led to a significant increase in rural energy consumption. However, in many rural villages in China, much of the energy consumption required to power their daily lives and sustain the rural economy are powered mainly by unsustainable energy sources such as coal and petroleum. How can we get these communities to make the switch to less pollutive energy sources? Insight An average person takes 5,000 steps per day. With the rise of sneaker culture and demand for sportswear in China, there is potential for Adidas to create a shoe that draws public attention by emphasising the ‘low-carbon, eco-friendly’ trend. Solution We can fit Pavegen paving slabs technology in the heels of Adidas shoes. The slabs will harness energy from the footsteps of the wearer into small amounts of electrical power. For every urban individual that purchases the Adidas Spark, a pair will be given to a villager in one of Beijing’s rural villages. Adidas Spark provides a sustainable way for villagers to generate energy without interfering in their daily lives, thereby encouraging them to make a switch from burning coal to this more sustainable and eco-friendly way of generating electricity. https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1550204292354-AJEAFS02NEG2BM7CC2VZ/IMG_8382+copy.jpg Work https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1561308518735-F8JZXTQ2ZK4QBH2KXE04/Activation_Skin+Invaders.jpg Work https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1609751228177-RUUFERLDQIJ8B21OROC7/Label_LadyGrey.jpg Work http://www.kimberlyang.com/illustration daily 0.75 2020-03-01 https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1560966921491-ODH4RKG2SGQULBIXVCQW/Moodboard-01.jpg Illustration https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1560966966544-JAILKYVCJBFT4Q7ABAZ9/Moodboard-02.jpg Illustration https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1560967119940-5LC2AHQRGWZCSM2LB0BL/Moodboard-03.jpg Illustration https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1560967201956-9AT58T3NDY7JFH4C72LV/Moodboard-04.jpg Illustration https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1560967232656-JP4D7GXW6WIAH3LSR3YJ/Moodboard-05.jpg Illustration https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1560967835512-YU6WA4COIUORCO6R7650/260419-01.jpg Illustration https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1560967835533-D1J1GZCC8METYS9MM7GC/260419-03.jpg Illustration https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1560968930184-NT7Z46QW4ERYQHY315EH/photo6255618557115214021.jpg Illustration https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1560967743750-EINV937RE8P3C73SWPGA/Rising-Sun.gif Illustration https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1528449303773-IRJNNKJUHXEP76HP67ZL/Chron_Main.png Illustration https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1528449375858-9VBK1IA69H7VA1OSQW03/LGH+Main.png Illustration https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1528449506766-0C4EE42D9MZ6NZYYOCK0/arcane+illustration.jpg Illustration https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1528458285069-28BAIYLI3CAZ6BQF9Y4S/Pain_Thumb.jpg Illustration https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1581465541082-8GSLCJ776XMJRQZUAIUM/Final-Artwork-1x1-02.jpg Illustration http://www.kimberlyang.com/home daily 1.0 2025-07-19 https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1581353775929-E63QQQUW0TMR4CIBTLL7/FANTA+MAKE+FUN+WITH-SITE-04.jpg Home https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1581264489142-KHILH5X9D9ZYCGWN4JLD/FANTA+MAKE+FUN+WITH-SITE-03.jpg Home https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1581264176617-6WEIGMPMOP2567HS7484/FANTA+MAKE+FUN+WITH-SITE-02.jpg Home https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1581354178383-LBE1TCQAIA5QXHGZUQ68/FANTA+MAKE+FUN+WITH-SITE-06.jpg Home https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1581354072928-5A6WE6KUI1DXQEZ8PFAW/FANTA+MAKE+FUN+WITH-SITE-05.jpg Home https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1581264427382-0B2F9ECAQ27IBXILEO8V/FANTA+MAKE+FUN+WITH-SITE-01.jpg Home https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1581663670306-QMFW1UHCSSZT913GEBMT/Chinesse_NEW_YEAR-2.jpg Home https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1581663427685-0C7AO93LS1CT1B7QUAUR/image-asset.jpeg Home 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https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1600756915274-RDU3IHJGG7IMJNK9BTC5/MDGE-BEHANCE-v1-6.jpg Home https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1620967665837-NGX3TCU1N8W7AHKZ6I3C/StoriesForSale.jpg Home https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/64013456-e3c3-4b98-965a-b3c02b50a857/Masthead_EDM.gif Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1676206575424-HNM57NGZBEV4H3WNMSQJ/Bulk-Load.jpg Home https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1676206633078-70OSJRVJCZPKB5Z4DS9R/eGift.jpg Home https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1676207135800-7QAJGX3AKLH10RBGI680/Main+KV.png Home https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/a0d73ee7-9a29-45a6-8735-f24b8dacb803/20221201_DBS_Cards_KV1_Shopping.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/4f94ab72-08fa-4ffc-8edb-5646732a33b3/20221202_DBS_Cards_KV2_Dining.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/6e00c145-baa2-4d8c-81f2-90141dd41972/20221201_DBS_Cards_KV3_Travel.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1676204971512-SAISLEDCPIJXLIY4USFK/KV_RANGE.jpg Home https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1676204877624-30B7D9CKDTERVDS2D1WS/KV_PORRIDGE.jpg Home https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1676204867528-W9VRJUO14J2JQBKH04QL/KV_WAFFLES.jpg Home https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/1676204866106-DEHVZMF0MNEI6ANLW4HW/KV_TWISTER.jpg Home https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/7c26feeb-cbdc-4293-9b95-e083664b09fb/OOH-Billboard-1.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/0784b158-b090-4016-9bbf-f61668fa5fdd/large_billboard_on_old_underground_subway_wall.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/451316a2-a8ce-4f7c-9a42-244139c9d0f1/BP_Dhoby+Great+Wall.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/8ab10cc3-7d6a-4106-8289-75e9a9e6f024/Tangs-Linkway.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/a11e6c2b-6d33-410b-b4bc-71a2441b1885/OOH-Billboard-2.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/503342fa-ffeb-4370-a510-ca39d3f2800c/Vertical-KV-Poster-Series.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a8fde1d9d5abb11810b57e5/692bac8d-fc32-41e4-bf6d-70b9626865ad/Paradise-AR-Filter.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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